digitalExpect Fabulous... Here.

iGen 4 E XP Digital Colour Printing

A new era in printing.

Our Xerox iGen4 EXP with Matte Dry Ink and 14.33" x 26"* sheet size is a first for the Island, and, in fact, for all of western Canada. With the capability of processing 110 double-sided 8.5"x11" sheets per minute, the machine is fast. It is also the most reliable of all the large digital production machines, according to Spencerlab Digital Colour Laboratory. And in today's market environment being fast and reliable is key.

The impressive capability of the iGen4 EXP comes to the forefront when you see the beauty of the images it prints. Vivid, punchy, colour, and rich, press-quality solids. When combined with an equally impressive list of approved paper weights, (up to 16 pt card stock), and textures, creative possibilities abound.

Our standard stock is 80 lb gloss text and we maintain a solid inventory of 12 pt and 14 pt coated as well as 16 pt uncoated paper. Many other paper types are available by special order. Double sided, bleeds, large areas of solid coverage, transparencies, even linen stocks -- we can print them all.


Xerox iGen

With the iGen4 EXP it is possible to run small volumes (short runs) of printed products that rival offset printing in quality. Increasingly customers are looking to maximize their cash flow while keeping their marketing collateral fresh by updating information and even personalizing images and text based on specific market segments. The iGen4 EXP is perfect for the new era in print.

XMPie Personalized Marketing

Using XMPie software technology, Hillside now offers powerful variable data printing that dramatically stretches your marketing dollars. Every single piece of paper we print for you can be personalized, allowing you to double or triple your mail solicitation response rate, whether that is for a postcard advertising your services or for a not-for-profit brochure requesting financial support.

All you need to get started is a simple database that will allow us to customize text, graphics and images that appeal directly to each individual in the database. As your comfort with the technology grows, it will be possible to progress to a full-blown cross channel marketing campaign that includes email, personalized internet sites (Personalized URL's) and sophisticated campaign results measurement.

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Personalization Improves Results

Here are just a few examples of the dramatic results organizations have achieved through personalized marketing:

   I Heart DIG  Cross-Channel Capability
After sending a Holiday card in December, DIG created a follow up cross-channel marketing campaign at Valentine's Day. They wanted to share the results of the Holiday campaign and use the Valentine's Day campaign as a lead generation effort. The direct marketing postcards directed recipients to a Personalized URL (PURL) where they could select a free t-shirt. DIG achieved a direct mail response rate of 16.5%.

   Project Love  Creating an Emotional Connection
Boden is a mail order clothing retailer based in the UK. For their Winter 2010 catalogs they wanted to create a cover that would create an immediate emotional connection with the customers, demonstrate their core values and grow sales. Working with their marketing services provided, they produced a catalogue with a highly personalized cover customized for different customer segments with some very engaging content. The personalize catalogue led to a 30% higher response rate than a generic version, a significant increase in ROI and a prestigious marketing award.

   DaVinci's Restaurant  Serving Up Results
DaVinci's is a newly renovated, gourmet Italian restaurant that re-opened its doors with a fresh look and a new menu. To ensure the grand opening was a success they implemented a cross-media program that incorporated digital print, email, web and social media. Personalized postcards invited potential customers to see the renovation and transportation of the restaurant. By visiting their PURL and answering a few questions, customers received a coupon via email. The campaign generated a 4.8% direct mail response rate and help Davinci's grow their customer database.


★★★★★ Great staff and fair pricing. Highly recommend.
Andrew Libera  DEC. 2016

★★★★★ Fast, Friendly and Fastidious. We've had excellent service from Hillside Printing.
Lorna Knowles  AUG. 2016

★★★★★ Always helpful and prompt. I've printed many personal projects and they are always stellar!
Monika Darwin  MAY. 2016

★★★★★ Fast friendly service really great prices on print.
Bunah Home Inpections  APRIL. 2016

★★★★★ Great quality, great staff.
Rob Wilson  AUG. 2016

★★★★★ The staff at Hillside have been great! My head office had made a mistake on some of the details of my business cards and the Hillside Printing staff caught it, fixed it an still delivered my small order of business cards before they said they would!
Thanks for all your help!
Ron McInnis  2013

★★★★★ The Fairfield Gonzales Community Association (FGCA) is so grateful for Hillside Printing's generous donation of signage for our annual fundraiser for the past two years. We had numerous comments at the event about how professional the signs looked and how they added to the overall flare of the evening. Thank you to Barb and Jim and the lovely staff at Hillside Printing for supporting community!
Kaari van Nostrand  2014

★★★★★ Hillside Printing is a great local company, with helpful staff that has supported many local events and projects. Their quality and service has always been fantastic.
Jason Found  2014